I have been a loyal Pandora subscriber since the month they started offering subscriptions. I love the service. I will continue subscribing forever, even if it’s only to keep my perfectly tuned Christmas music station.
But Pandora is not serving its audience very well, and that annoys me.
I probably listen to Pandora over five hours a day on each work day, and probably an hour or two on days off. When I tell someone I use Pandora, they inevitably ask me, “why don’t you just use Spotify?” More and more, I feel like they have a point.
In the past, I have preferred Pandora because it enabled discovery. It allowed me to create stations that would play music that I liked, but I had never heard. As a person who has spent decades of his life listening to and studying music, one of the main things I like about a piece of music is that I’ve never heard it before. In the past two years or so, I feel like this aspect of Pandora has dwindled or disappeared.
More and more, I feel like my Pandora stations primarily play the tracks that I have already voted for. Admittedly, some of my stations have been around for over a decade, so I have voted for a lot of tracks. When I vote for a track, however, it isn’t an indication that I want to hear that track every time I turn on that station. A vote is an indication that I want to hear tracks that are similar to that track.
But this is just too rare lately on Pandora. I hear the same Ellie Goulding tracks that I voted for last year. I hear the same Glitch Mob tracks that I’ve heard for the past six years. I still like that music, but I would prefer to hear something else. Why not play another track off the album that I voted for? Why play the same single track over and over?
“But why not click the ‘Add Variety’ button?” The ‘Add Variety’ button adds a new seed to that station. I don’t want to change the type of music played by the station, I simply want it to play OTHER music that falls within my already-indicated preferences.
What really irritates me, is that this doesn’t seem like a hard feature to implement. Why can’t a user tune the amount of new music they hear? Why can’t we have a slider that we can control with our mood? If the slider is set to 1.0, then we are in full discovery mode. Every track played will be one that we haven’t voted on. If the slider is set to 0.0, then every track played will be one that we HAVE voted on. In this way, Pandora could act like Spotify for users who like Spotify, and for people like me, it can act as the best shuffle on the planet.
As a programmer who has worked with large datasets, search tools like ElasticSearch, and written lots of web applications, I know that this isn’t a difficult change. It might require one schema change, and less than ten lines of new code. But it should be implementable and testable in under a week. Design might take longer, but here, I will design it for you.
And seriously, Pandora, I will implement this for you if you are that desperate. My current employer will loan me out, and even without knowing your code base, I could get this done in a month.
So come on, Pandora. Serve your audience. Stop making me explain why I prefer Pandora over Spotify. Add a discovery slider. Today.